Some popular San Serif fonts are Helvetica, Arial, Calibri, Century Gothic and Verdana. It's been said that serif fonts are for "readability," while sans-serif fonts are for "legibility." Which is why, in print, sans-serif fonts are often used as the headline font and serif fonts are used for the body text.
One of the reasons for their lack of popularity was that typographers stuck with serif fonts because they felt they were easier to read. While some sources say sans-serif fonts have existed since the 5th century BC, it wasn't until the 1920s that they became somewhat popular – mostly being used in advertisements. The idea being that the serifs actually make the letters flow together – and subsequently easier on the eyes.Īs the name states, 'sans serif' fonts are fonts without serifs. It's popularly accepted that – in print – serif fonts are easier to read. Nearly all books, newspapers, and magazines use a serif font. Popular serif fonts are Times New Roman, Palatino, Georgia, Courier, Bookman and Garamond. Serif fonts have little feet and embellishments on the tip and base of each letter, making them more distinct and recognizable. Let’s start with: The difference between 'serif' and 'sans serif' fonts To help you, I did some research into the best fonts to use for print, online, and email. So, as a copywriter, it just makes sense to make sure the font you or your clients use is one that doesn't hinder sales in any way. If you rely on words to sell, that should concern you deeply."īlow away 75 percent of your readers! If you're the copywriter who wrote the copy for that site, it's a surefire way to go from copywriting hero to copywriting zero. In fact, Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes?, says: "It's possible to blow away three-quarters of our readers simply by choosing the wrong type. Have you ever visited a website that seemed to contain the information you were looking for – but you found yourself clicking on the "back" button of your browser simply because …įor the owner of that website, I represent an opportunity lost – one less person who will potentially click on one of their ads or buy one of their products. The Best Fonts to Use in Print, Online, and Email Transform your writing and income when you apply secrets from the masters.